Amy Alexandra Catton

My Role:

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Research 

Branding 

Graphics

Advertising 

PR & Communication 

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Brief: 

 

Create a visual report that explores and details research of the consumer group,  Generation Z with a focus on the new concept of privacy as a luxury item.

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Privacy - a luxury? Discusses the metamorphosis of privacy and the relationship between data and anonymity for this consumer cohort. Topics such as the Post Snowden Era and The God complex were discussed. This project served as my final year project for my degree. 

 

The Big Idea: Providing a service that seeks to enlighten digital natives around the control they have over the new luxury that is privacy, through the use of virtual reality.