Amy Alexandra Catton

In groups we were tasked with a brief that required us to create a brand within one of the most saturated markets: Fragrance. From research carried out, we discovered that the 'Grey Market' and Baby Boomers are underrepresented and not targeted by already existent brands within this market. Therefore we created a brand and service that would cater to this consumer market. This is my individual report on the promotional and communication strategy of our brand.